Horizon Media Canada: Immigration Surge Offers Remarkable Growth Opportunities for Brands
20 September 2023, TORONTO (GLOBE NEWSWIRE) — One of Canada’s top media businesses, Horizon Media, just published a fresh report on the diverse newcomer population’s untapped potential for brands. The research also clarifies ways for marketers to successfully connect with this rapidly expanding group. With one new immigrant coming every minute and seven seconds, immigration is causing an unparalleled increase in Canada’s population. Canada is expected to experience record-breaking immigration in 2023, helping to fuel an astonishing 1.2 million population growth every year.
Notably, 30% of Canadians identify as people of colour, as do three out of every five arrivals, underscoring the country’s dedication to inclusivity and multiculturalism.
“Brands are given opportunities for ever-expanding expansion. In comparison to earlier generations, newcomers now have more savings, assets, and investments, giving them more purchasing power, according to Kevin Kivi, general manager of Horizon Media Canada. “New immigrants are coming not only with hopes but also with money.
