Which country has the best reputation in 2017?

we revealed the results of the 2017 Country RepTrak^® Study as well as the Pulse scores of the top 20 ranked nations. Access the report for the data and trends like the impact of Brexit and the Trump presidency. What is ‘country brand’ and how does it influence local brands?

Tell me more about the Study. Country RepTrak^® measures the reputation of 55 countries based on levels of trust, esteem, admiration and respect based on an online panel of more than 48,000 people representing the G8 countries. The Study measures a country’s perceptions exploring 16 attributes that include it being viewed as: a safe place to visit, a beautiful country, having friendly and welcoming residents, having progressive social and economic policies, being run by an effective government, and more.

What will I find out by watching the webinar or downloading the report?

Learn which country is the most reputable in 2016
Understand how countries perceive themselves in comparison with global perceptions
Review year over year trends by country and region Read more….